MISSION
Str8up aims to create a best-in-class solution for distributors by delivering premium quality spirits in a packaging that generates lucrative returns for distributors.
PARTNER
Jim Lloyd has over 35 years of experience in the beverage and alcohol industry. He started his career with Gallo wine and worked for Bacardi rum, Rums of Puerto Rico, and helped launch Sobieski vodka which grew to over 1,000,000 cases. Always looking for new and innovative ideas, Jim holds three patents for the, Fun Pack, a successful cocktail delivery system which was a collaboration with Sauza tequila and Sam's Club.
VICE PRESIDENT OF SALES
Mark is an accomplished professional in the spirits industry! With his extensive experience and track record of success with brands like Johnny Walker, Seagram's, & Angel's Envy to Skrewball Whiskey, he has a keen understanding of what it takes to build and grow a brand in a competitive market. His passion for planning, and executing strategies with excellence, and his love for hockey contribute to his dynamic leadership style.
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